Gulmarg, Sep 18: Chief Minister Omar Abdullah called on tourism stakeholders in Jammu and Kashmir to collaborate during a crucial meeting on September 18, 2023. Abdullah expressed dissatisfaction with the industry’s lack of support for government initiatives during a period of political criticism.
During a closed-door session held at the newly inaugurated Gulmarg Convention Centre, he highlighted the need for a joint effort to revitalize the tourism sector, which has seen a significant decline. This call to action is timely as it aims to restore confidence among tourists and re-energize a key component of the region’s economy.
The Importance of Collaboration in Tourism
Abdullah pointed out that tourism in Jammu and Kashmir cannot bounce back without cooperation between public officials and private stakeholders. He remarked, “Until we work together, our efforts in promoting tourism will be in vain.” The Chief Minister emphasized that tourism is not just a business; it is the lifeblood of many families in the region, aiming for a united front to attract more visitors.
Concerns Over Political Criticism
During the meeting, the Chief Minister expressed frustration over the silence of key industry players in the face of opposition attacks on tourism policy. He conveyed disappointment that stakeholders did not come to the government’s defense when criticism arose, particularly regarding initiatives like the recent cycling festival in Pahalgam and a promotional drive launched post the tragic April 22 attack that resulted in the deaths of 26 tourists.
Omar Abdullah reminded attendees that in a politically charged environment, it is vital for stakeholders to stand united and present a cohesive front to promote the tourism industry effectively.
Notice of Lease Agreements Review
In addition to his grievances, the Chief Minister warned that the lease agreements for hotels across various key tourism destinations—including Jammu, Katra, Pahalgam, Sonamarg, Srinagar, and Gulmarg—are set to be reviewed. This action indicates potential consequences for those who do not engage in promoting the tourism sector adequately.
Abdullah’s concerns also extend to what he described as the “selective leakage” of official directives, where only specific orders seem to reach media and opposition channels. This selective communication has led to misunderstandings and misplaced criticism, further straining the industry’s recovery.
Controversy Surrounding International Promotion
One particular point of contention arose regarding a planned promotional visit to Paris, which has come under fire. Abdullah confirmed that neither he nor his advisor Nasir Aslam Wani will attend the trip, noting that the representation would be via officials and travel associations instead. “It is disheartening to see criticism stem from a misunderstanding of our intentions,” he said.
This highlights the complexities of promoting tourism in a politically sensitive environment. Abdullah insists that ensuring clear communication among stakeholders is vital to rebuilding trust and promoting the region.
Building a Sustainable Tourism Future
In conclusion, Chief Minister Omar Abdullah’s remarks at the Gulmarg meeting resonate deeply within the tourism community. He firmly believes that rekindling the spirit of collaboration is essential for a prosperous future. By working together, the public and private sectors can create a robust tourism framework that attracts visitors and revitalizes the local economy.
As the industry faces critical challenges, unity among stakeholders may be the key to overcoming obstacles and ensuring that Jammu and Kashmir remains a top travel destination.
